Tourist Board UK

LUCA, the customer division of Luchford APM, happens to be awarded a continuous PR retainer the Los Angeles Tourism & Convention Board.

Singing its praises: The Walt Disney Concert Hall in Los Angeles

The agency will portray LATCB across the UNITED KINGDOM and Ireland following a pitch in which six agencies had been shortlisted.

The brief is explained by LUCA as a consumer and vacation trade PR contract "to artistically place l . a . as a city with endless entertainment options additionally the premier location for leisure travel, conferences and conventions".

It will be led by LUCA manager Lou Harris, working alongside LATCB groups both in Los Angeles it self and London.

Don Skeoch, chief marketing officer for LATCB, stated: "2016 is a particularly exciting time for la, partly as a result of significant news like the launch associated with new direct paths from Manchester and Dublin to LAX. it is crucial that individuals have actually an innovative and practiced advertising lover that can consistently place la as a must-visit location inside crucial marketplace for the UNITED KINGDOM and Ireland."